What people are saying about The Bass Whisperer :"Ed is a world-class writer with the knowledge and gear chops we can trust to explain and instruct on the most complex or simplest of matters. His background and reputation were exactly what we needed to boost the credibility of our instructional articles."
Trish Johnson-Frazzetto - PR and Promotions Manager, D'Addario and Company, Inc."Ed Friedland's reputation and experience as a veteran bassist, teacher and product reviewer for some of the major bass publications, qualified him as the perfect choice to provide us with the sound samples we needed for our web site. Ed's work speaks of professionalism and quality. We're glad to have the association we do with him and enthusiastically recommend his services."
Joe Zon - Zon Guitars "When we started development of our flatwound strings, the one authoritative figure whose opinion would either encourage or discourage us was Ed Friedland's. Fortunately, Ed liked the first test samples we produced, so we went ahead with the first run. Ed's comments were critical and helpful. And since then, lots of players have agreed...Ed knows his craft."
Mark Dronge - DR Handmade Strings "Over the years, I have crossed paths with Ed many times within this industry and have found him to be an articulate, genuine, well-connected player within the bass world. His talents as a player are phenomenal, but Ed's extensive experience in the publishing world provides a platform for his other abilities. He bridges the gap between player and writer in an easy, flowing manner."
Jeff Genzler - Genz-Benz "Ed's experience as a bassist and the respect that he has earned within the bass playing community makes him the perfect person to test and review bass products. We always took his reviews very seriously - using his comments as if he were a beta tester for us. His constructive, never mean-spirited, reviews were always the acid test for our new products."
Dale Titus - Dana B. GoodsWarwick USA Contact the Bass Whisperer |
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Text Services
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| | Even in the age of electronic media, the written word still plays a huge role in getting your message across. Product info needs to be presented clearly, intelligently, accurately, and professionally. Promotional, technical, or informational - let the Bass Whisperer handle your text. How many people on your staff have written 15 books, hundreds of articles, edited for a major magazine, and - actually know how to use the spell check? Promotional; technical; informational - let the Bass Whisperer get your message across to your market. |
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| Warwick Buzzard Bass 
from Bass Guitar Magazine November, 2006 | Fender B-DEC30 
from Bass Guitar Magazine March, 2007 | Godlyke Deity 10-String 
from Bass Guitar Magazine April, 2007 | Genz-Benz Neo-Pak 3.5/NEOX-210T 
from Bass Guitar Magazine November, 2006 | Lakland Decade, Hollowbody and Dark Star Pickups 
from Bass Guitar Magazine April, 2006 | Zon RTK 5-String 
from Bass Guitar Magazine January, 2007 | Phil Jones Bass Buddy 
from Jazz Times October, 2006 |
 D'Addario Strings Bass String Construction String Tension |
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Audio Samples | | Talk all you want, but the first question a buyer has is: "How does it sound?" Just because Joey-from-shipping/receiving has a ProTools rig doesn't mean he's the best guy to do your samples. Hire someone that can bring out the soul of your product - a top-notch player that can create authentic, killer grooves in any style to showcase the full range of your gear. Check out some of the many audio samples Ed has created for his reviews in Bass Guitar Magazine, and for other clients. Sure, your endorsers are high-profile, but perhaps they're too specialized to show off everything your product can do. And... they're busy being artists. The Bass Whisperer knows the meaning of the word "deadline." Electric or upright, any number of strings... no bass too big or too small. Amps, pedals - whatever! |
Zon Robert Trujillo RTK 5
 "When I sample an artist signature model, I like to do some tracks that are in the style of the guy whose name is on the bass. In this case, that meant copping some Ozzy and Metallica licks. But the first cut is one of my licks, when demoing a rock and roll axe, I think 'go for the throat' is a good first move. Then I threw in some fat blues, slap, and a little bebop to show off the versatile nature of the instrument."
Zon Sonus RTK5-String
Godlyke Deity 10 String
 "When I think of double-coursed basses I think of Axis Bold As Love. First, I laid down a driving rock riff, then I grabbed a few Hendrix licks to give listeners the right context for this axe. Then, a little Pearl Jam for the kids. To round out the samples, I tried the improbable - slap on a 10 string? Why not! Donna Lee on a 10 string? You bet! Some country tic-tac? Boy howdy, yeah, I'll tell you what."
Godlyke Deity 10 string
Warwick Buzzard Bolt-On
 "This bass came in as a review just in time for a Bass Guitar cover story on John Entwhistle, so I HAD to cop some classic Ox licks for the samples! But as I played it more, I discovered that this bass had a lot more going on. Check out the killer slap sound, and the fat blues tone. Looks can be deceiving, the Ox swung a mighty versatile axe."
Warwick Buzzard Bass
Lakland Hollowbody with Dark Star Pickups
 "Since there were so many tonal options available between the two pickups and the dark switch, I decided to play the same lick over and over with the different settings. My typical method with this is: neck pickup, both, then bridge pickup, switching between active and passive mode when applicable. In this case I switched between normal or 'dark switch' mode. It was very effective for hearing the subtle nuances of each configuration - but then I had to have some fun! I double-tracked some jazz with the front pickup used for the walking line, and the bridge pickup for the solo. Since the Dark Star pickups nailed the Jack Cassidy vibe, I used the Line 6 Pod Pro to dial up a tone similar to 'Crown Of Creation'."
Lakland Hollowbody Bass with Dark Star Pickups
MXR Bass Blowtorch
 "This has an interesting story attached to it, and I suppose it's safe to tell it now. When this pedal came in it was assigned to me, but then someone at the company requested a different reviewer because they thought I was just a jazz guy and wouldn't 'get it'. Well, someone else did the review, but I wound up recording the sound samples for it. I guess you could say after that scene I had developed a little bit of an attitude. So, I went out for blood. Just try to imagine some old jazz guy with shades, beret and goatee playing THIS stuff! Hah! Jazz guy? I think not."
MXR Bass Blowtorch
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Video Demos | |
"I started putting video demos on You Tube for Bass Guitar magazine as a homegrown response to the lack of a real website. Rough as they are technically, people have responded well. Check out the number of views on the 20th Anniversary MusicMan SR5, almost as high as my Reggae Bass lesson." | |
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